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Does Internet Marketing Create New Customers and Sales for Local Businesses in Regina Saskatchewan?
There is no question that many businesses are struggling. Some are attempting to grow and take their business to the next level. While others, put a lot of energy into covering the monthly expenses.
Internet Marketing Is Not Brand New To Regina SK But Companies Still Have Questions About Online Marketing & How It Can Benefit Their Local Regina Business
In a moment, I'll answer the most frequent questions business owners have, but first it'll be helpful to get some definitions.
The purpose of internet marketing
is to promote products and services on the internet and generate revenue by creating website traffic, leads and customers using a broad range of online marketing strategies and techniques.
There are 2 main types of businesses that benefit from online marketing to generate sales.
On-Line Businesses. E-Commerce firms
Firms that sell products and services through the internet using an E-Commerce website.
Off-Line Businesses. So called ‘Brick and Mortar’ companies
Organizations that provide products and services to patients, clients and customers who live and work within a few miles of the business. These companies typically have a storefront and should be found on Google+ Local Maps.
The focus of this article is internet marketing for local off-line businesses in Regina SK. It will cover:
Why the Internet & Why Now ?
The Toolbox Concept ?
Create More Revenue Through The Internet ?
Why the Internet & Why Now
80% of Consumers will Look-up Local Companies Online Before They Buy
* Only businesses on the first page of the search results are likely to get the new client
* Business with negative online reviews will not likely get a new customer
The Internet IS the New 'Yellow Pages'
* With the proliferation of mobile phones and tablets that can access the world-wide-web, nearly half of the internet searches now come from a mobile device.
* Over half the local business searches, issued from a mobile device, will result in a sale.
* Businesses that do not actively market their web properties and drive them to the first page of the search results will not get the new clients and their competitors will win by default.
Imagine what a terrible decision it would have been for a business not to invest in the yellow pages 30 years ago!
The "Toolbox" Concept
Often these individual approaches are presented to businesses as a ‘THE‘ Way to get more customers and revenues. When that tactic doesn’t increase revenues, as they were led to believe they would, entrepreneurs come to the conclusion that even the best Regina internet marketing doesn’t work or at least it doesn’t work for them.
When, in fact, the issue isn’t about the tactic. It`s about a poorly conceived internet marketing strategy.
Take search engine optimization as an example. Just as the tires on your car are necessary for it to move forward, so is search engine optimization necessary for first page website ranking. That being said, if all you have is the tires, then you won’t be moving anywhere because you don’t have a complete car. And, along those lines,
if your internet marketing strategy is limited to SEO, then you'll only have part of the online marketing puzzle and you'll be leaving a lot of money on the table
So why doesn’t SEO work on its own?
Optimization techniques are designed to place your website, your offer and your USP (unique selling proposition) in front of people who want to buy your products and services.
Since the ultimate goal is to entice a client to call for an appointment or for a customer to buy something at your store, it's clear that simply getting someone to visit your website doesn’t complete that loop.
The website has a job to do. Using marketing principles, sales copy, calls to action and irresistible offers, the website must move the prospect to take action. And even then, it’s still up to sales staff to guide the shopper to a buying decision and close the deal. So, combining
multiple online marketing strategies and techniques are required in order for a business to get more leads, clients and sales
The key to increase the potential of success in online marketing:
> Use every required internet marketing building block in the 'tool box' (strategy and technique), designed to guide your prospect through each stage of the buying decision, to create a comprehensive online marketing strategy and campaign
Create More Revenue through the Internet
Online marketing must be done correctly and consistently for it to be effective. But,
like other time-consuming activities that don't exploit core competencies, it's rarely the best use of company resources to manage internet marketing activities in-house
Although its possible for a business to create and run a successful online marketing strategy on their own, its likely that any success would come at a high cost to their core business. Because resources normally assigned to the core business would be spending many hours creating, managing and monitoring online marketing campaigns instead.
The Hypervantage Marketing team are experts at developing and running comprehensive, ROI producing, online marketing campaigns for small local businesses. You could try to find good internet marketing consultant in Regina SK or you could just hire a proven online marketing agency.
Call HyperVantage Marketing right now and ask them about
Profitable, Done-For-You, Internet Marketing Solutions for Your Business
(Then do what you do best. Service the flood of new clients and customers in your pipeline)
Keeping your business growing has radically changed in recent years, especially as the economy has been hit so hard.
Gone are the days of the easy leads from yellow page ads, newspaper ads and even magazine ads.
If you ask most people when the last time they used the yellow pages to find a local business, they give you a funny look and either can’t remember or say it has been years.
Being Found on the Internet
Today, If your business can’t be found on the Internet, you are missing a lot of potential customers, ...
When people find out I am a Regina internet marketing consultant, I am often asked "So do you do that SEO stuff? "
I'm sure they mean well but if SEO was all I did, I would not be a consultant helping entrepreneurs to create thriving businesses. I would be an SEO salesman.
While it's true that search engine optimization is one of the key elements in creating website traffic, it is only one piece of the puzzle. Employing SEO alone is not enough to create leads, customers and ROI, in most cases...